How to Write Your LinkedIn Summary

August 15, 2024

Join us on August 15th at 11:00am with Leslie Hughes!


Your LinkedIn Summary (also called the About section or your bio) is one of the most important areas of your profile.

After your headline, it's one of the first areas people read. Having a stand out story sets you apart from the competition and helps you to build trust and authority.

Obtain more opportunities and gain more visibility in this interactive and educational workshop where we will discuss:

  • The importance of a LinkedIn bio in personal branding.
  • What makes an effective LinkedIn Summary/bio?
  • The common mistakes you need to avoid.
  • How to write and refine your own LinkedIn story.

In this session you can also receive customized and personalized feedback to ensure you have a top notch profile.

About Leslie Hughes:

Leslie Hughes is a LinkedIn Profile Writer, Corporate Trainer and the Principal of PUNCH!media.

Leslie has been in the digital landscape for over 20 years and founded her digital agency PUNCH!media in 2009. She has worked with companies such as Franklin Templeton Canada, Investment Planning Counsel, TVO, and Guardian Life Insurance Company of America to help them optimize their professional presence and convert clients.

Leslie has been called a “Social Media Guru” by CBC Radio, and has also been a guest on CTV’s “The Social” talking about “How to Manage your Digital Identity”.

She is the author of “CREATE. CONNECT. CONVERT”, which is designed to help you own your value and build a powerful professional presence (without feeling like you’re bragging).


[email protected]

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Peter Crouse


Peter Crouse bio coming soon.

Dave Miller

Software Technology

Dave Miller bio coming soon.