Business Development Success for B2B Tech Companies

April 23, 2024

If you're selling technology solutions to Small and Medium-sized Businesses (SMB) or Enterprise Customers, having the right approach to business development is crucial for long-term success. In this fast-paced session, we will explore how to create a repeatable business development process for your business. Our presenter, Rick McCutcheon, is a 10-time Business Applications MVP for Microsoft, with over 20 years of real-world experience selling technology solutions to both SMBs and major international corporations.

We'll break down the process into four strategic areas:

  • Building Social Awareness
  • Lead Qualification and Conversion
  • Opportunity Management
  • Account Upselling and Cross-selling

Who is this event for?

  • Companies that sell B2B technologie


Rick McCutcheon, Microsoft MVP. Certified Sales Professional

With over 25 years of experience in the B2B technology ecosystem, I have a passion for helping technology companies grow their businesses and achieve their goals. I provide strategic consulting, coaching, and training services to companies who are ready to take their practices to the next level.

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Peter Crouse


Peter Crouse bio coming soon.

Dave Miller

Software Technology

Dave Miller bio coming soon.