By Nigel D’souza
Zambah is the go-to influencer marketing platform that specifically caters to emerging musicians around the world. We seamlessly connect musicians to social media influencers to collaborate on original content that gets shared through various social media channels. This is beneficial on two fronts:
- Influencers gain valuable audio content to share with their audience which keeps them re-engaged and coming back for more.
- Musicians get the opportunity to have their music featured in front of thousands to millions of new eyes and ears.
Our goal is to give independent musicians the tools they need to compete with major label backed artists in a very competitive market. There are tons of musicians who are actively creating quality content but do not have the marketing budget or resources to be featured on radio, award shows or in major films/magazines – that’s where Zambah bridges the gap.
We recently launched a major series of campaigns with Mau5trap Records, a label founded by Toronto’s very own Deadmau5. These campaigns gave musicians the opportunity to submit their songs to Mau5trap Records for a chance to be featured on a series of curated playlists which would then be shared to millions of people through Facebook, Twitter & Instagram. The campaigns brought out thousands of artists and listeners to Zambah who then were able to submit songs, subscribe to campaigns and discover some of the best songs they’ve never heard. Our initiative was so successful that major electronic dance music (EDM) blogs like Dancing Astronaut, EDM Sauce & Edm.com covered our story within the first week of each campaign.
Over the next few months, we will be working on making the overall experience of Zambah as optimal as possible for both social media influencers and musicians around the world. We are also looking to release a long awaited mobile app which allows our users to experience Zambah on the go. In addition, we will be doing some more major collaboration with some big social media influencers and brands to create new and exciting opportunities for musicians to be discovered and break through in an ever growing industry.
In May, we had the opportunity to travel out to New Orleans for the Collision Conference with Sherry Colbourne (President & CEO of Spark Centre) – it was an incredible experience where we gained tons of valuable information, made some amazing connections and really had the chance to see what the potentials are within this digital music marketing industry. On that note, we wanted to thank Spark Centre for always supporting us and helping us through this journey. Without their suite of advisors and mentors, we would not have been able to formulate such a well rounded platform and really penetrate the music market as we have. As we continue to grow, we look forward to working here in Oshawa and developing our future endeavors alongside Spark as we expand our team, features and overall experience of the Zambah platform.