Loading Events

« All Events

  • This event has passed.

Buyer Persona: Online Workshop

January 25, 2021 @ 10:00 am - 11:00 am


The Virtual Workshop that will help you understand your buyer so you can create the right content for their buyer journey.

This 1-hour virtual workshop is for anyone that recognizes the importance of having the right content on their website to support what a buyer needs to make a purchase decision. With 60-70% of the buyer journey taking place online without the support of a sales person, sales and marketing teams needs content that guides the journey not stops it due to confusion, clutter and unhelpful content.

Requirements – attendees should note the following:

  • This workshop is ideal for Discovery and Validation stage clients
  • You must have a website in place for your business
  • Once you register, you will receive a homework assignment that is to be completed and brought to the workshop

About Marie Wiese

Marie Wiese is a senior marketing executive with over 25 years of experience in B2B marketing helping companies determine their marketing strategies and make the most of their marketing budgets. She is the founder of Marketing CoPilot, a digital marketing agency that has helped hundreds of companies turn their websites into lead generation and sales machines. She has been part of the Regional Innovation Centre community for over 10 years in various regions in Ontario and has assisted many startups with their inbound marketing programs.


January 25, 2021
10:00 am - 11:00 am

Peter Crouse


Peter Crouse bio coming soon.

Dave Miller

Software Technology

Dave Miller bio coming soon.