One of the most important components in a startup is getting your message to the target market in a direct, effective, and economical fashion. Our marketing experts and mentors can help you develop a marketing plan to create buzz, drive web traffic or anything in between.
President & CEO
Kristina leads the marketing organization and the execution of the overall marketing strategy for Spark Centre. She is responsible for brand identity, corporate events, social media, creative collateral as well as Spark Centre’s news and promotion. Kristina manages and oversees flagship events such as Ignite, Spark Centre’s involvement in OCE Discovery and planned events such as Spark’s annual Innovation Conference. Kristina is also directly responsible for marketing staff and the annual marketing budget.
Kristina has a strong background in marketing, events, and graphic design and with her team supports Spark Centre clients in the development of brand identity and strategic marketing campaigns. She is a graduate of Sheridan College in Oakville & Seneca College in Vaughn.
Kristina is currently on maternity leave.
Digital Marketing Expert
Marie Wiese is the founder of Marketing CoPilot, an award-winning digital marketing agency that has helped hundreds of companies turn their websites into lead generation and sales machines. Prior to starting her own business in 2003, Marie was the VP of Sales and Marketing for a financial services software company where she was part of a $25M raise for the business. Marie has held corporate marketing positions with companies like Bank of Montreal and the Canadian Institute of Chartered of Accountants. She began her career working in public relations and was a press secretary to a federal cabinet minister. Currently she sits on the board of global IT association CompTIA, volunteers with Futurpreneur Canada, and is the author of You Can’t Be Everywhere: A Common Sense Approach to Digital Marketing for Any Business which recently won an International Stevie Award for Business Book of the Year.
Patrick founded Kleurvision Inc. visual communications studio in 2004 to expand his creative expression. An entrepreneur at heart, Patrick is used to wearing many hats. His background is in graphic design and creative direction, though more recently has become an expert in web development, as well as social and digital marketing for business growth and strategy. Spending four years at the beginning of his career in motion and broadcast graphics on a national level, he quickly became adept to deploying high impact visual communications that made a statement and engaged the audience.
Patrick is also the Chief Marketing Officer of The Software Colony, an incubation firm that extends services and business expertise to the start-up community. The Software Colony was launched in the third quarter of 2012 and launched its first two companies by Christmas of that year.
Marketing & Business Development
Philip is a sales, business development and marketing professional with experience with startups, small to midsized companies, and multinationals.
His passion for people, customers and business has helped him lead and positively impact many successful sales organizations. He believes in clarity of strategy and implementation and has acted as the voice of the customer in developing effective marketing and sales development initiatives. He has been recognized for his business leadership skills and brings a collaborative and entrepreneurial approach to driving sales success and firmly believes that marketing / sales alignment are fundamental to business success.
Previous, Philip was VP Sales / VP Sales & Marketing for ArjoHuntleigh (medical devices), Managing Director for Azonic Networks (telecom startup), held various sales and business development roles in the pharmaceutical industry, and ran the business consulting groups at Ryerson and Dalhousie Universities.
Philip is involved in his local community as a coach, holds a Bachelor of Business Management (BBM) from Ryerson University in Toronto, and a Masters of Business Administration (MBA) from Dalhousie University in Halifax, Nova Scotia.
Brand Marketing & B2B
Andrea is an experienced marketing and communications professional with over two decades of experience working in B2B and B2C sectors on both corporate and agency sides. Her brand strategy and marketing experience includes roles at BMW Canada, Toronto Stock Exchange, American Express and Aviva Insurance. She has a breadth of industry experience ranging from web application software, product marketing, financial services, insurance, travel management to retirement lifestyle marketing. Her experience spans businesses large and small, serving niche markets or broad national consumer markets.
In the Durham Region, Andrea has served as run director, media relations chair and fundraiser for the Canadian Breast Cancer Foundation/CIBC Run for the Cure, volunteered at Community Care Durham/Meals on Wheels and currently serves as a volunteer leader with Scouts Canada. She holds an MBA from Queen’s University. On the weekends, Andrea can usually be found enjoying family time outdoors and cottage country activities, along with her husband Ken and son Gregory.
Marketing & Business Development