One of the most important components in a startup is getting your message to the target market in a direct, effective, and economical fashion. Our marketing experts and mentors can help you develop a marketing plan to create buzz, drive web traffic or anything in between.
President & CEO
Interim Marketing Director
Amanda oversees the development and execution of all internal and external communications for Spark Centre including social media and public relations. Amanda also works with Spark Centre clients to help develop and execute effective communications strategies.
Prior to joining Spark, Amanda worked at various organizations including Universal Music Canada in Toronto and McGraw-Hill Ryerson in Whitby. She brings over ten years of product marketing, advertising, business to consumer projects, business to business projects, media and press management, and brand exposure experience to Spark Centre.
Amanda also works as a part-time faculty member at Durham College’s School of Media, Art & Design.
Amanda is a fan of tennis and baseball and lives with her family in Ajax.
Kristina leads the marketing organization and the execution of the overall marketing strategy for Spark Centre. She is responsible for brand identity, corporate events, social media, creative collateral as well as Spark Centre’s news and promotion. Kristina manages and oversees flagship events such as Ignite, Spark Centre’s involvement in OCE Discovery and planned events such as Spark’s annual Innovation Conference. Kristina is also directly responsible for marketing staff and the annual marketing budget.
Kristina has a strong background in marketing, events, and graphic design and with her team supports Spark Centre clients in the development of brand identity and strategic marketing campaigns. She is a graduate of Sheridan College in Oakville & Seneca College in Vaughn.
Kristina is currently on maternity leave.
Brand & Marketing Strategy
Andrea Kennedy is a Marketing Strategist, Educator and Speaker. She is the Founder and Chief Strategist at Spread Your Word, a marketing strategy and services agency based in the Durham Region. She is also an Instructor at the Management Development Centre at UOIT.
As a Spark Centre Advisor, Andrea supports clients in designing and developing marketing strategies and execution plans that make efficient use of valuable – and often scarce resources. Andrea combines her small business experience with her enterprise industry experience by providing corporate marketing, editorial, sales and product marketing and brand building.
Andrea has a passion for supporting the success of local businesses, to further her mission of elevating small and startup business communities.
Andrea chose to put down roots in the Durham Region in 2000, and has committed to building her own business in this community. She is president of the Whitby Chamber of Commerce, and is the Chair of the Board of Directors.
Andrea holds a Bachelor of Arts from Carleton University in Ottawa.
Patrick founded Kleurvision Inc. visual communications studio in 2004 to expand his creative expression. An entrepreneur at heart, Patrick is used to wearing many hats. His background is in graphic design and creative direction, though more recently has become an expert in web development, as well as social and digital marketing for business growth and strategy. Spending four years at the beginning of his career in motion and broadcast graphics on a national level, he quickly became adept to deploying high impact visual communications that made a statement and engaged the audience.
Patrick is also the Chief Marketing Officer of The Software Colony, an incubation firm that extends services and business expertise to the start-up community. The Software Colony was launched in the third quarter of 2012 and launched its first two companies by Christmas of that year.
Marketing & Business Development
Philip is a sales, business development and marketing professional with experience with startups, small to midsized companies, and multinationals.
His passion for people, customers and business has helped him lead and positively impact many successful sales organizations. He believes in clarity of strategy and implementation and has acted as the voice of the customer in developing effective marketing and sales development initiatives. He has been recognized for his business leadership skills and brings a collaborative and entrepreneurial approach to driving sales success and firmly believes that marketing / sales alignment are fundamental to business success.
Previous, Philip was VP Sales / VP Sales & Marketing for ArjoHuntleigh (medical devices), Managing Director for Azonic Networks (telecom startup), held various sales and business development roles in the pharmaceutical industry, and ran the business consulting groups at Ryerson and Dalhousie Universities.
Philip is involved in his local community as a coach, holds a Bachelor of Business Management (BBM) from Ryerson University in Toronto, and a Masters of Business Administration (MBA) from Dalhousie University in Halifax, Nova Scotia.
Brand Marketing & B2B
Andrea is an experienced marketing and communications professional with over two decades of experience working in B2B and B2C sectors on both corporate and agency sides. Her brand strategy and marketing experience includes roles at BMW Canada, Toronto Stock Exchange, American Express and Aviva Insurance. She has a breadth of industry experience ranging from web application software, product marketing, financial services, insurance, travel management to retirement lifestyle marketing. Her experience spans businesses large and small, serving niche markets or broad national consumer markets.
In the Durham Region, Andrea has served as run director, media relations chair and fundraiser for the Canadian Breast Cancer Foundation/CIBC Run for the Cure, volunteered at Community Care Durham/Meals on Wheels and currently serves as a volunteer leader with Scouts Canada. She holds an MBA from Queen’s University. On the weekends, Andrea can usually be found enjoying family time outdoors and cottage country activities, along with her husband Ken and son Gregory.
Marketing & Business Development